Contest Terms & Conditions
I. Contest Details, Concept and Participation:
1. These terms and conditions apply to the "Parle Hide & Seek Valentines Contest" program for customers (hereinafter referred to as Contest") sponsored and launched by Parle Products Pvt. Ltd, wherein customers of Parle Hide & Seek can participate by scanning a QR Code printed on the specially marked promo packs of Parle Hide & Seek range of products.
2. The contest is valid PAN India with the exception of the state of Tamil Nadu & Puducherry from 15/01/2026 to 31/03/2026 (hereinafter referred as "Contest Period").
3. During the Contest Period:
• 24000 winners will be selected to win INR 100 Movie Voucher
• 60 winners will be selected to win Premium Dining Experience for two
• One (1) entry, which may comprise an individual or two (2) persons, will be selected for a Chance to Feature on Pack.
4. All IPR rights including trademark, copyright, and designs used are the property of their respective owners.
5. The Contest is subject to all applicable central, state and local laws and regulations.
6. Customers of Parle Hide & Seek participating or seeking to participate in the Contest shall individually be referred to as "Participant" and collectively as "Participants".
7. Parle Products Pvt. Ltd. and Premier Sales Promotions Pvt. Ltd. do not provide any guarantee or warranty for the Movie Voucher or the Premium Dining Experience for two people. The usage, validity, and service quality are subject to the terms and conditions of the respective service providers.
II. Agreement to Terms and Conditions:
1. By participating in this contest, Participants fully and unconditionally agree to and accept these Terms and Conditions available on www.parlehidenseekcontest.in “Contest Website". The decisions of Parle Products Pvt. Ltd will be final and binding in all matters related to the Contest. Successfully entering the Contest and winning a prize is subject to all requirements set forth herein.
2. Parle Products Pvt. Ltd reserves the right to exclude any person from the contest on grounds of misconduct or criminal record or for any other reasons, as it may deem fit and proper. No communication in the regard will be entertained. Parle Products Pvt. Ltd reserves the right to terminate, modify or extend the Contest and/or deletion or addition of any of the terms and conditions of the Promo, at any time at its absolute discretion, without advance notice and/or assigning any reason thereof. All decisions of Parle Products Pvt. Ltd in respect of the Contest and the prizes therein will be final, binding and conclusive.
III. Eligibility:
1. This Contest will be open to customers of Parle Products Pvt. Ltd who are residents of the India except for the state of Tamil Nadu and Puducherry and employees, their immediate family members of Parle Products Pvt. Ltd, and the agency.
2. This contest is open for adults above 18 years.
3. Parle Products Pvt. Ltd or its Agency will not be responsible for any NDNC (National Do Not Call) Registry regulation that will come into play. All Participants who participate will agree as per the terms and conditions that even if they are registered under NDNC, DND (Do Not Disturb), Parle Products Pvt. Ltd or its Agency will have all the authority to call such shortlisted winners by virtue of them having voluntarily participated in the Contest.
IV. Contest Period & Contest Timings:
The contest will commence from 12:01:01 AM on 15/01/2026 to 11:59:59 PM on 15/03/2026
1. 24060 winners will be selected between 12:01:01 AM on 15/01/2026 to 11:59:59 PM on 15/03/2026 during the contest period.
2. Time of participation will be defined as the time at which the entry is received through the promotional website mode of participation at Parle Products Pvt. Ltd.
3. Entries coming outside the Contest Period will not be considered for winner selection.
4. The contest shall run on the following SKUs of Parle Hide & Seek:
Parle Hide & Seek pack of ₹30, 115.5 grams.
V. Prizes:
1. During the Contest Period, winners will be selected for a INR 100 movie voucher. Therefore, there will be a total of 24000 such prizes which will be declared during the contest period.
2. During the Contest Period, winners will be selected for a premium dining experience for two. Therefore, there will be a total of 60 such prizes which will be declared during the contest period.
VI. How to Participate:
1. Any participant can enter any number of times during the contest period from a mobile number.
2. Scan the QR code or visit www.parlehidenseekcontest.in
3. Customer will be asked to complete their registration by entering their name, mobile number, state, city and consent to T&Cs.
4. Upon submitting the details, the customers will receive an OTP on their registered mobile number. Customers will need to submit the OTP to authenticate their mobile number.
5. Upon successful authentication, participants will be required to record and upload a video of themselves grooving to the Parle Hide & Seek jingle played on the contest website, as part of the participation process.
6. Once the customer successfully completes their registration, they will stand a chance to win exciting rewards.
7. Parle Products Pvt. Ltd and the Partner Agency shall not be responsible for (including but not limited to):
i. For any SPAM generated messages
ii. For the Operator Code not being displayed on the user's mobile phones
iii. For any SMS message delivery failures
iv. Any lost, late or misdirected computer transmission or network, electronic failures or any kind of any failure to receive entries owing to transmission failures or due to any technical reason
v. If the participant has registered himself to the DND of the telecom provider/ the participant has registered with National Do Not Call Registry/
vi. Participant has specifically requested for not receiving messages for the specific campaign
vii. Other conditions beyond its reasonable control
8. Parle Products Pvt. Ltd or Premier Sales Promotions Pvt Ltd shall not be responsible for any charges, levies, costs incurred by the end consumer to participate in this contest.
VII. Winner Selection:
1. Any participant can win a max of 1 (one) INR 100 movie voucher or Premium lunch for two during the contest period from a mobile number, email ID, address, or household.
2. From the Valid Entries received, the Organizer will select 24060 winners who will win Prizes throughout the Promotion Period (“Winners”)
3. Winners will be selected by the Organizers using randomizer software irrespective of the time of the entry.
4. Prizes will be given subject to the winner satisfying the verification process of Parle Products Pvt. Ltd
5. The Prize cannot be transferred, exchanged or redeemed for cash. In the event that the winner does not take the prize in the time and manner stipulated, then the prize will be forfeited by the winner and cash will not be awarded in lieu of the prize. Prizes must be taken as offered and cannot be varied. Any unclaimed prize is not-transferable, non-refundable and non-redeemable for other goods or services and cannot be taken in exchange for cash.
6. Any unused prize is not-transferable, non-refundable and non-redeemable for other goods or services and cannot be taken in exchange for cash.
7. Parle Products Pvt. Ltd shall provide the prize on an "as-is basis" and without any warranty or guarantee concerning the quality, suitability or comfort, and Parle Products Pvt. Ltd and/or its associates, affiliates and/ or its management, directors, officers, agents, representatives shall not be responsible for or liable (including but not limited to the product and service liabilities) for deficiency and/ or defect of any product/service and/or the prize or for any kind of consequential damages/ loss, in any manner whatsoever. If any Participant has any grievance with respect to the prize, he/she may directly contact the manufacturer.
8. The image of the prize depicted on the press ads/posters/TVC's/pack shots etc. are for illustrative purposes only and the actual prize may vary from the depiction made.
9. Parle Products Pvt. Ltd or its Agencies shall not be liable for any loss or damage of the prize due to Act of God, Governmental action, Force Majeure circumstances and / or any other reasons which are beyond the reasonable control of Parle Products Pvt. Ltd/ its Agency, and under no circumstances, Parle Products Pvt. Ltd shall be liable to pay any compensation whatsoever for such losses.
10. Any participant of the contest who wins once during the Contest Period shall not be eligible to win any further prizes.
11. The winner generation for Mega Prizes will be done on the basis of Valid Unique mobile number.
VIII. Contacting Winners:
1. Once the Winners are selected, they will receive a Call/SMS confirming that they have won a reward with further instructions on how to redeem it.
2. No prize will be awarded if the information presented by the Participant(s) at the time of entering the contest is not factually correct.
3. In the event of death of the Confirmed Winner, no claim from the nominee or his/her legal heirs of the Confirmed Winner shall be entertained for receiving the prize.
IX. Publicity:
1. The Participant/s undertake and irrevocably and unconditionally permit Parle Products Pvt. Ltd to cover the Contest through various media including newspapers, radio television news channels, internet, point of sale materials, etc., and shall not raise any objection, protest or demur to such coverage or in this regard.
2. The winners must, at the request of Parle Products Pvt. Ltd, participate in all promotional activity (such as publicity and photography) surrounding the winning of the prize, free of charge, and they consent to Parle Products Pvt. Ltd using their name and image in promotional material.
X. Intellectual Property:
1. All right, title and interest, including but not limited to the Intellectual Property Rights, in the promotional material(s) and in any and all responses received shall vest solely and exclusively with Parle Products Pvt. Ltd at all times. Parle Products Pvt. Ltd or any person or entity permitted by Parle Products Pvt. Ltd in this regard shall be entitled to use the responses received or any information in connection with the entry in any media for future promotional, marketing, publicity and any other purpose, without any permission and or payment to the Participant.
2. All material submitted in connection with the Contest (whether written, audio, electronic or visual form, or a combination of those) or any photographs, video and/or film footage and/or audio recording taken of Participants are assigned to Parle Products Pvt. Ltd upon submission and become the property of Parle Products Pvt. Ltd exclusively. Parle Products Pvt. Ltd may use the material in any medium in any reasonable manner it sees fit. Copyright in any such material remains the sole property of Parle Products Pvt. Ltd
General Terms & Conditions of the Contest:
1. Each Participant represents and warrants that he/she is legally competent to enter into binding contracts under applicable laws. By taking part and/or entering into the Contest the Participant warrants that all information provided by Participant regarding Participant's name, age, state, city, address, phone number, etc., is true, correct, accurate and complete.
2. The decision of Parle Products Pvt. Ltd or its Agency, as regards the selection of winners and distribution of the prizes shall be final, subject only to Parle Products Pvt. Ltd 's approval. No correspondence or any other claims whatsoever, in this regard will be entertained.
3. No queries, claims, dispute, complaints or grievances shall be entertained by Parle Products Pvt. Ltd and its agency after 30 days from the date of the closure of the contest.
4. A participant can win a maximum of 1 prize during the contest period. If a participant has won an INR 100 movie voucher or Premium lunch then the participant will not be eligible to win any further prizes.
5. All applicable taxes will be borne by the winner.
6. Wherever Gift Tax is applicable, the amount will be borne by the customer.
7. The prize cannot be exchanged and is not transferable and cannot be converted into cash.
8. The Agency shall provide the prize on an "as-is basis" and without any warranty or guarantee concerning the quality, suitability or comfort, and Parle Products Pvt. Ltd and/or its associates, affiliates and/ or its management, directors, officers, agents, representatives shall not be responsible for or liable (including but not limited to the product and service liabilities) for deficiency and/ or defect of any product/service and/or the prize or for any kind of consequential damages/ loss, in any manner whatsoever. If any Participant has any grievance with respect to the prize, he/she may directly contact the manufacturer.
9. Parle Products Pvt. Ltd reserves the right to change, defer, alter or cancel this Contest in part or full, or change any or all of the terms and conditions that are applicable, without giving prior intimation/notice of any kind and will not be liable for any consequential losses/damages. Any decision of Parle Products Pvt. Ltd in this regard and in general with respect to this Contest and the terms and conditions thereto shall be final, binding and conclusive.
10. Nothing contained herein amounts to a commitment or representation by Parle Products Pvt. Ltd to conduct further Contests.
11. The decision of Parle Products Pvt. Ltd shall be final in all regards and no communication shall be entertained in this regard. None of the provisions of these Terms and Conditions shall be deemed to constitute a partnership or agency between any Participant and Parle Products Pvt. Ltd and the Participant shall not have the authority to bind Parle Products Pvt. Ltd in any manner whatsoever.
12. Parle Products Pvt. Ltd or any of its respective officers/employees/directors shall not be responsible for delayed, lost, mutilated, corrupted or illegible documents etc.
13. Parle Products Pvt. Ltd or its Agency shall not be liable to perform any of its/their respective obligations under the Contest or in respect of the prize where it is unable to do so as a result of circumstances beyond its/their control in the nature of fire, explosions, natural calamities, state emergency, riots, or any other Force Majeure condition, etc., and shall not be liable to compensate the Participant in these circumstances.
14. Parle Products Pvt. Ltd or it’s agency shall not be accountable/liable for any disruptions/stoppages/interruptions or cancellation of the Contest due to any government restrictions.
15. Failure to exercise or delay in exercising a right or remedy provided hereunder or by law does not constitute a waiver of the right or remedy or waiver of other rights or remedies on the part of Parle Products Pvt. Ltd or its Agency.
16. Parle Products Pvt. Ltd or its agency accepts no responsibility for late, lost, incomplete, incorrectly submitted, delayed, illegible, corrupted or misdirected entries, loss of SMS, loss of internet connectivity, unique codes, documents, demand drafts, claims or correspondence whether due to error, omission, alteration, tampering, unauthorized data hacking, deletion, theft, destruction, virus attack, transmission interruption, communications failure, hardware failure or otherwise. Parle Products Pvt. Ltd or it’s agency shall not be liable for any consequences of user error including (without limitation) costs incurred.
17. If a Participant is dissatisfied with the Contest or the Contest rules and/or any content or any requirements of the Contest form, the materials available related thereto, or with these terms and conditions, his/her sole and exclusive remedy is to not participate in the Contest.
18. If a person chooses to access the Contest Website from outside India, he/she shall do so on his/her own initiative and shall be responsible for compliance with applicable local laws of the country.
19. The operational part of the scheme like delivery of gift shall be managed by the Premier Sales Promotions Pvt. Ltd; However, product will be distributed through Parle Products Pvt. Ltd Distributor/dealer.
20. The participation in the Contest is purely voluntary and the same shall be construed as an acceptance of the terms and conditions stipulated herein.
21. Validity of Prize cannot be extended, OR new Prize cannot be provided against the expired/unused Vouchers.
22. All disputes arising out of or in connection to this scheme are subject to exclusive jurisdiction of the courts in Bangalore only.
Terms & Conditions – Premium Dining Experience for Two
1. This offer entitles you to One Free Lunch/Dinner for 2 (Monday to Sunday) at participating restaurants in select cities of India.
2. To avail of the offer, please present the booking confirmation e-voucher and SMS confirmation at the venue prior to making the order or on arrival.
3. The offer is valid across a select range of Lunch or Dinner buffet/set menu selections at select restaurants. Each venue may have a separate selection that falls under this offer. The customer is advised to call the restaurant in advance and check for details prior to usage.
4. This is an offer for up to a maximum of two people only and is applicable only on the Lunch or Dinner buffet/set menu. Side dishes and extras are not included.
5. Any additional courses or beverages ordered must be paid extra by the customers on clearing the bill at the restaurant.
6. This offer cannot be availed in conjunction with any other special offer.
7. The list of participating restaurants remains subject to change.
8. The voucher can be used only once per venue, per day over the validity period. Multiple vouchers cannot be clubbed together.
9. Beverages and other items ordered that do not form part of this offer will be charged at actuals.
10. Offer valid only for dine-in customers and not valid on home delivery.
11. Participating venues are all contracted to participate in the offer and reserve the right to vary timings and offer availability (e.g., Public Holidays).
12. Some participating venues have restricted timings on the availability of the offer.
Terms & Conditions – Movie Voucher
1. This offer entitles the end user to Rs. 100/- off on one movie transaction at the partner website. The offer will be mentioned on the scratch card.
2. Offer valid for all shows from Monday to Sunday.
3. Discount is offered on a minimum of 1 movie ticket and on a maximum of 1 transaction only, irrespective of the number of tickets booked on one promo code. The balance cost (after discount) of the ticket will be charged to the credit/debit card of the end user.
4. The end user will be required to present a copy of the credit/debit card at the cinema hall prior to redemption.
5. To avail the offer, the customer is required to show the SMS confirmation or a printout of the e-ticket at the venue.
6. If the value of the movie ticket is less than the value of the voucher, the balance amount is non-refundable and cannot be carried forward or used in any other transaction.
7. Walk-in customers without prior booking will not be entertained at the venue.
8. Film classification rules apply, and identification may be required.
9. The theatre manager’s decision shall be final, and standard cinema rules apply.
10. This offer is subject to promotional availability.
11. In no event shall the maximum liability exceed the value of the voucher, i.e., Rs. 100/-.
General Terms & Conditions – Rewards
1. This offer is not available to employees of Parle Products Pvt. Ltd. and Premier Sales Promotions Pvt. Ltd., its clients or agencies, and their immediate families.
2. This offer is subject to promotional availability. This offer is not exchangeable for cash.
3. This offer is not for sale.
4. Photocopied, torn, or mutilated vouchers will not be accepted.
5. This voucher has no monetary value, is non-transferable, and cannot be used in conjunction with any other promotional offers.
6. The usage of this voucher is incumbent upon the terms and conditions to be followed by the voucher holder/purchaser. Such conditions must be complied with by the voucher holder/purchaser.
7. A maximum of one voucher/reward may be used per person, per mobile number, per email ID, per account during the promotion period.
8. Only one voucher/reward per booking will be entertained. Multiple vouchers cannot be booked together.
9. If you are registered with the Do Not Disturb (DND) service, you will not receive an SMS confirmation from us. Please email us at feedback@bigcity.in for any queries. If Premier Sales Promotions Pvt. Ltd. has already emailed or sent the voucher by SMS, Premier Sales Promotions Pvt. Ltd. will not re-send the voucher code to any new or corrected email address or phone number nominated by the entrant.
10. The “How to Redeem” instructions form a part of these Terms & Conditions. For detailed T&Cs, please visit www.parlehidenseekcontest.in. Any costs associated with entering the promotion, including accessing the promotional website, are the responsibility of each entrant. Regular call and message rates will apply as per the consumer’s telecom operator in their respective circles.
11. Parle Products Pvt. Ltd. or Premier Sales Promotions Pvt. Ltd. is not responsible in case the voucher codes have expired for any reason whatsoever.
12. Parle Products Pvt. Ltd., Premier Sales Promotions Pvt. Ltd., and the stores are not responsible for any loss or theft of the vouchers.
13. No duplicate voucher shall be issued to customers.
14. Parle Products Pvt. Ltd. or Premier Sales Promotions Pvt. Ltd. is not responsible for any problems or technical malfunction of any telephone or network lines, servers or providers, computer equipment, software, technical problems, or traffic congestion on a mobile network, or any combination thereof, or any other technical failures, including any damage to an entrant’s or any other person’s mobile handset or computer related to, or resulting from, participation in this promotion or the downloading of any materials related to this promotion.
15. If this promotion is interfered with in any way or is not capable of being conducted as reasonably anticipated due to any reason beyond the reasonable control of the Promoter, including but not limited to technical difficulties, unauthorized intervention, or fraud, the Promoter reserves the right, in its sole discretion and to the fullest extent permitted by law, (a) to invalidate any customer; or (b) subject to any written directions from a regulatory authority, to modify, suspend, terminate, or cancel the promotion, as appropriate.
16. If for any reason this promotion is not capable of running as planned because of infection by computer viruses, bugs, tampering, unauthorized intervention, technical failures, or any other causes beyond the reasonable control of the Promoter which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this promotion, the Promoter reserves the right, in its sole discretion, to cancel, terminate, modify, or suspend the promotion, subject to any written directions made under applicable State or Territory legislation.
17. Caution: Any attempt to deliberately damage the Promoter’s promotional website or the information on the website, to cause malicious damage or interference with the normal functioning of the website, or to otherwise undermine the legitimate operation of this promotion may be a violation of criminal and civil laws. Should such an attempt be made, whether successful or not, the Promoter reserves the right to seek damages to the fullest extent permitted by law. If the Promoter suffers loss or incurs any costs in connection with any breach of these Terms or any other legal obligation by an entrant, the entrant agrees to indemnify the Promoter for those losses, damages, and costs.
18. Parle Products Pvt. Ltd. or Premier Sales Promotions Pvt. Ltd. accepts no responsibility, financial or otherwise, for the misuse of Premier Sales Promotions Pvt. Ltd. vouchers and shall not be liable for any personal loss or injury, nor be held responsible for any disagreement concerning the quality or availability of featured offers. Premier Sales Promotions Pvt. Ltd., its clients, agents, and distributors cannot replace any lost, stolen, or damaged vouchers and reserve the right to withdraw or amend any details and/or prices without notice.
19. Premier Sales Promotions Pvt. Ltd. is acting as an executing agency for this promotional offer and holds no legal or financial liability for unclaimed offers, incentives, vouchers, etc., beyond the applicable period of the promotional offer.
20. Parle Products Pvt. Ltd. does not endorse the quality of any of the products or services being offered as vouchers under the offer. Any complaints or queries pertaining to the same must be taken up directly with Premier Sales Promotions Pvt. Ltd. for such products or services.
21. The Terms and Conditions of the offer may be changed during the promotional period by Premier Sales Promotions Pvt. Ltd. or Parle Products Pvt. Ltd.
22. These Terms & Conditions are subject to Indian law and the exclusive jurisdiction of the courts in Bangalore.
23. Promoter: Parle Products Pvt. Ltd.
24. All offers are supplied by Premier Sales Promotions Pvt. Ltd., 4th Floor, Mitra Towers, 10/4 Kasturba Road, Bangalore – 560001, India. Email: feedback@bigcity.in. All queries should be sent to this address.
Terms & Conditions – Chance to Feature on Pack
1. In addition to the rewards mentioned above, eligible participants shall stand a chance to feature on the Hide & Seek pack (₹30, 115.5 grams) (“Chance to Feature on Pack”).
2. One (1) entry, which may comprise an individual or two (2) persons, will be selected for a Chance to Feature on Pack.
3. The winners for the Chance to Feature on Pack will be announced tentatively in April 2026. The exact date of announcement shall be communicated by Parle Products Pvt. Ltd. at its sole discretion.
4. The selection of winners shall be conducted through a random draw from all valid and eligible entries received during the contest period.
5. This offer is valid only for participants residing in Rest of India (ROI). Entries received from the states of Tamil Nadu and Puducherry shall not be eligible for the Chance to Feature on Pack.
6. By participating in the Contest and accepting the Chance to Feature on Pack, the selected participants hereby irrevocably grant Parle Products Pvt. Ltd. the right to use their name, image, likeness, voice, photograph, video, and/or any other submitted material for the purposes of pack design, production, marketing, publicity, promotion, and advertising, in any media, whether existing now or developed in the future, without any further compensation.
7. The selected participants acknowledge and agree that the final decision on pack design, artwork, layout, creative execution, content placement, print quantity, circulation, geography, and duration of usage shall rest solely with Parle Products Pvt. Ltd.
8. Featuring on the pack does not guarantee nationwide circulation, minimum print quantities, or a specific duration of availability in the market.
9. Parle Products Pvt. Ltd. reserves the right to modify, postpone, substitute, or cancel the Chance to Feature on Pack due to production constraints, regulatory requirements, operational challenges, or any other reasons beyond its reasonable control, without any liability or obligation to compensate the selected participants.
10. The Chance to Feature on Pack is non-transferable, non-exchangeable, and cannot be redeemed for cash or any other alternative.
11. The selected participants may be required to complete additional documentation, releases, consents, or verification formalities, failing which Parle Products Pvt. Ltd. reserves the right to disqualify such participant(s) and select an alternate winner.
12. All intellectual property rights arising out of or in connection with the Chance to Feature on Pack, including pack artwork, designs, and creative adaptations, shall vest exclusively with Parle Products Pvt. Ltd.
13. The decision of Parle Products Pvt. Ltd. in relation to the Chance to Feature on Pack and the selection of participants shall be final, binding, and conclusive, and no correspondence in this regard shall be entertained.
